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The domain had the following on the homepage, "Home Cooked Food in Comforts of your Home in Toronto." I observed that the web page said " Shaaras Kitchen was an outcome of the necessity for todays executives who are so busy working that they hardly get any time to cook up and enjoy fresh and healthy food at the comforts of their home." They also stated " Today every person staying in Toronto is so tied up with their job or business that they are left with no option but to pick up frozen food from departmental stores or just put together a plain salad at home. Some of the cuisines which we offer are ." The meta header had Indian Food Takeout in Toronto as the first keyword. This keyword was followed by Indian Food Delivery Toronto, Home Indian Food Delivery Toronto, and Indian Food Toronto which isn't as important as Indian Food Takeout in Toronto. The other words the site uses is Healthy Home Food Delivery in Toronto. Indian cuisine in Toronto is also included and will not be seen by search parsers.